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Participles Fused and Otherwise

Participles Fused and Otherwise Participles Fused and Otherwise Participles Fused and Otherwise By Maeve Maddox On the off chanc...

Tuesday, August 25, 2020

Participles Fused and Otherwise

Participles Fused and Otherwise Participles Fused and Otherwise Participles Fused and Otherwise By Maeve Maddox On the off chance that you dont recognize what an intertwined participle is, read on. The current participle is the type of the English action word that closes in ing: walk strolled strolling To work as an action word, the current participle must be utilized with an assistant action word: Jack is fixing the rooftop. Utilized without an assistant action word, the participle holds some shadow of its verbal root, however works as different grammatical features. participle working as descriptive word: Mr. Jones is a caring spouse. participle presenting participial expression: Sitting by the window, I watched the motorcade. (The expression is descriptive, depicting I) participle working as a thing: The ing participle structure can likewise be utilized as a thing. All things considered it gets another name and is known as an ing word. Ing words Planting is my preferred leisure activity. (thing, subject of is) He enjoys shooting skeet. (thing, object of preferences) He wants to discuss chasing. (thing, object of the relational word about) Do you mind my posing an inquiry? (thing, object of psyche) NOTE on Example 4: If I had composed Do you mind me posing an inquiry, a considerable lot of my perusers would rush to reprimand me for having composed a sentence containing a melded participle. Combined participles The term combined participle is credited to H.W. Fowler, who loathed them. Heres the definition from the OED: combined participle a participle viewed as being joined syntactically with a former thing or pronoun, as opposed to as an ing word that requires the possessive, or as a conventional participle qualifying the thing. The combined participle lives in a similar classification as the split infinitive: a few essayists severely dislike it and will evade it any expense, while others perceive that, occasionally, defusing an intertwined participle is more awful than disregarding it. My training is to utilize a possessive thing or pronoun before an ing word in a sentence like the one above. In the event that the outcome is terrible or absurd, I make sense of how to revamp the sentence without utilizing the - ing word. Talking is another issue. In discussion I most likely breaker participles everywhere. A few perspectives with respect to the combined participle: H. W. Fowler David Rusinoff (click on intertwined participle in the casing) American Heritage Book of English Usage Columbia Guide to Standard American English William Safire Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities day by day! Continue learning! Peruse the Grammar class, check our well known posts, or pick a related post below:Passed versus PastCapitalization Rules for Names of Historical Periods and MovementsLetter Writing 101

Saturday, August 22, 2020

Is Victor Frankenstein the Modern Prometheus?

Is Victor Frankenstein the advanced Prometheus? Mary Shelley’s reason in the caption of her book, Frankenstein; or, the cutting edge Prometheus is to think about Victor Frankenstein and Prometheus, child of Zeus. By indicating numerous likenesses between the two, she has strong thinking that Dr. Frankenstein is, from multiple points of view, the â€Å"modern Prometheus. † Although both primary characters make a difficult they have no power over, they gain proficiency with their exercise of altering the law of nature. It requires some investment, discipline, and tests for the them two to comprehend their bad behaviors. Shelley’s book shows numerous likenesses among Victor and Prometheus.In the starting we are persuaded that Victor is a researcher who, through investigation and examination, can re-make life. By utilizing transformation he utilizes old dead body parts to make a larger than usual and abnormal animal (Shelley, standard. 91). Like Prometheus, Frankenst ein made something he had no force or power over. Prometheus took fire from the divine beings and offered it to people, once as well as twice. In doing as such, the two of them conflicted with all laws of nature. While Victor Frankenstein made a nonhuman animal and Prometheus took fire from the divine beings they were both rebuffed very severely.After Dr. Frankenstein breathed life into his animal, out of disturb, he fled. â€Å"How would i be able to portray my feelings at this calamity, or how outline the blackguard whom with such interminable agonies and care I had tried to frame? † (Shelley, standard. 121). Frankenstein couldn't stand seeing his creation. Seeing it made him squeamish and sick. The monster’s curiously large body and unattractive extents brought Victor much desolation. The animal, feeling surrendered, went to seethe and assaulted Victor’s friends and family. His first casualty was William Frankenstein, Victor’s dearest brother.Giving Vi ctor brief period to fix from his heartbreaking misfortune, the animal assaulted once more. This time he lost his closest companion, Henry Clerval. During these disastrous occasions, Victor realized this was his issue. He made a beast who might keep harming him by ending the life of the individuals he thought generally about. The last passing of Victor’s family was his sweetheart spouse, Elizabeth. The animal murdered her out of vengeance since Frankenstein would not complete the female buddy he requested to be made. Frankenstein lost the individuals nearest to him while Prometheus was rebuffed in a totally different yet, equivalent way.Prometheus felt that people ought to be better than the divine beings. Having more force and the capacity to make apparatuses and weapons, he gave them shoot. Zeus was angry about this, seeing he had removed fire from them previously. At the point when Prometheus offered fire to man the first run through, Zeus was irritated with outrage and di sclosed to Prometheus that fire was not a force man should hold. Challenging Zeus, Prometheus gave it back to man in any case. This was not a blessing Prometheus could give to people after it was removed once. Later rebuffed for his activities, he was condemned to be fastened to a stone with the organization of a hawk, hungry for his liver.The anxious flying creature picked at Prometheus’ liver every day as the sun would disseminate. Overnight his liver would develop back however he would bear this horrifying and agonizing agony once more. The two men experienced severe discipline. Prometheus was tormented truly, while Victor was harmed on an enthusiastic level. After their discipline, both Dr. Frankenstein and Prometheus were offered chances to substantiate themselves. The animal went to Victor and requested that he make a female partner. In the wake of perceiving how merciful the individuals he watched were, the animal needed somebody to impart those sentiments to. I reques t an animal of another sex, however as frightful as myself†¦Ã¢â‚¬  (â€Å"National library of,† 1998). Dr. Frankenstein started amassing the body parts to fabricate a female animal. It took him months, yet before he completed he ruled against it. He considered how he was unable to control the animal he previously constructed. The idea of there being two of them out there on the planet sickened him. Victor was tried by having the chance to make a subsequent beast. By declining to do as such, he at long last discovered that attempting to play God isn't a job to be taken lightly.After Dr. Frankenstein denied the animal a mate, he before long understood this was something worth being thankful for. Prometheus was tried along these lines. His dad, Zeus, gave Prometheus two choices. As there was a prediction that an offspring of Zeus would one day oust him, Prometheus, who had the endowment of foreknowledge, could reveal to Zeus the mother of the youngster who might do this to him. His subsequent choice was placed into two sections, there must be an everlasting that was happy to kick the bucket for him, just as a human who could slaughter the bird and break Prometheus’ chains.Chiron, the centaur who prepared Hercules, was unfading and offered to surrender his life for Prometheus. Hercules executed the bird and broke the chains (â€Å"The creation of,†). Shelley utilized the similarity between Victor Frankenstein and Prometheus in her book. By indicating how these characters are indistinguishable in various perspectives, she exhibited how Dr. Frankenstein is without a doubt, the cutting edge Prometheus. The two men assumed the job of playing God by making issues they couldn't oversee. Considerably more thus, the two of them endeavored something no one but God could decide or have power over.While Victor Frankenstein made a beast out of dead body parts, Prometheus resisted the Gods by giving man the intensity of fire. Every one of them, being rebuffed for doing as such, scholarly their exercise. Shelley’s character of Victor has comparative qualities as Prometheus. They were both extremely brave and nervy. The two men had the desire to make; however it didn't work in support of them it outlined their resemblance. Mary Shelley depicts Victor as a man who conflicted with God and the law of nature. Like Prometheus, Frankenstein was very tenacious and sadly for the two men it was past the point where it is possible to fix the harm they had committed.Dr. Victor Frankenstein is inconclusively, the advanced Prometheus. Reference Page Shelley, M. (1818). Frankenstein; or, the cutting edge Prometheus. London, England: Lackington, Hughes, Harding, Mavor, and Jones Publishing House. Recovered from http://www. gutenberg. organization/documents/41445/41445-h/41445-h. htm The making of man by prometheus. (n. d. ). Recovered from http://www. greekmythology. com/Myths/The_Myths/Creation_of_Man_by_Prometheus/creation_of_man_by_pr ometheus. html National library of medication. (1998, February 13). Recovered from http://www. nlm. nih. gov/frankenstein/prelude. html

Tuesday, August 11, 2020

Surprisingly enjoyable experiences

Surprisingly enjoyable experiences Power tools East Campus brings to mind rollercoasters and huge construction projects. Fanciful monsters built up from wood and screws. Less so the things that are built, but more the ambition behind it, more the fact that it’s  possible, that you didn’t need a company and dozens of weeks, that a couple of undergrads working together could cobble one up. This year, for REX, one of the things being built was a fort.  No experience required, was the advertisement. Come and help out. The night I moved in there was only a hexagonal frame in the courtyard, and by the next afternoon they’ve put pillars and more stuff in the hexagonal frame and they looked ready to start the next layer. The plans say it would be  three storeys high. Imagine that:  three storeys. And the deadline was in a couple days. Part of me wanted to help, but part of me was scared. Sure, they said no experience required, but I still couldn’t bring myself to ask. The whole project just felt like something so huge and so untouchable, something so carefully and meticulously thought out, something for actual engineers, and not the unexperienced prefrosh I was. It felt like a ridiculously complicated task.And maybe another reason was just that power tools are scary, that drills and saws are grown-up tools, a thought drilled into my head when I was twelve, that it wasn’t safe, that it was  scary. And maybe another reason is that trying new things out, in general, is just scary, because how do you talk to people? How do you ask for help? What if I make a mistake? I don’t know why I tried doing it anyway. But there were five of us prefrosh who all wanted to try it and didn’t know how to help, and there was an upperclassman who was willing to teach us. It was far less scary and far less complicated than it was in my head. I mean, you put on a hard hat and wear glasses. To use a power saw, you align the wood, press a button, push it down, and it chops off the wood you need. To use a drill, you grab a screw, align it, press a button, push it down, and it drills the screw in. Do these a couple times and you have a railing. After a little training, it really wasn’t that hard. It’s meditative, even. The actions are repetitive, but fun. I came back the next day to help out, and the next day to help out some more. Despite using drills and screws and saws, despite loud noises and sawdust flying in the air and getting all over your shirt, I found it oddly relaxing. Live action role-playing I’ve always wanted to try out live action role-playing. Sure, there’s this stereotype that it’s a bunch of nerds who dress up and fight each other with foam swords. But it sounded like a lot of fun, like being the actor in a movie you don’t know the plot of. I was pretty excited to find out about the Assassin’s Guild, a live action role-playing group here, and I signed up for their first game, which was held last weekend. It’s set in the universe of Isaac Asimov’s robot novels. Some people’s roles were humans, and others were robots, and the robots generally followed the Three Laws of Robotics. The game space was pretty big, spanning three floors of five buildings01 buildings 24, 26, 34, 36, 38 . Part of my role involved confronting people, terse negotiation, and making compromises in order to achieve my character’s goals. There’s something about asking to talk with someone privately, making wild accusations, and getting information, which is pretty fun. Another part of my role was looking for items I wanted, which were in packets taped to the walls of the game space. Which meant that I searched all three floors of all five buildings. This was time-consuming. In order to actually acquire items, you’d have to do this “hacking” mechanic, which involved shuffling a deck of cards seven times and then laying them out. This was also pretty time-consuming. Towards the end, people got suspicious of me and decided to restrain me. The whole interaction looked something like this: a group of five people approach me. guy: Knock Out 2. other guy: Assist 2. guy: Knock Out 4. other other guy: Assisâ€" me: okay okay i get knocked out i sit on the floor. It was so fast I didn’t even see who they were. They then decided to search all of my items, which consisted of me handing them the slips of paper that were in my pockets. They also took my energy blaster, which consisted of me handing them my Nerf gun and my foam bullets. It was pretty fun. I still don’t understand everything that happened, but it was surprisingly fun, and I’d love to do more in the future. Square dancing A misleading name, because it’s less like dancing and more like trying to remember what a Star Thru is after doing a California Twirl and having to remember that you and your partner are called centers, and after changing location you guys are now called heads and then a Four Ladies Chain is called and you’re moving to another spot, and then the caller asks for the sides to promenade, but even if you and your partner are heads you have to move forward in order to make way for them, and then you’re asked to partner trade and you have to remember to pass right-to-right shoulder, and suddenly everyone’s clapping because an Allemande Left was called and you quickly go to position. If you don’t understand anything written above, that’s okay. It would still be representative of what it feels like. I got dragged into square dancing when one of the upperclassmen living on our floor invited me to go to the Tech Squares’s02 MIT’s square dancing club intro night. I had a vague idea of what square dancing was. The caller gives commands, and people move around according to these commands, but I didn’t really know anything else. Again,   no experience required, and it really was no experience required. By the end of the night I could follow along to a handful of basic calls, and I enjoyed it enough to sign up for square dancing as my PE class this quarter. 21W.022 That is the class number for  Writing and Experience: Reading and Writing Autobiography. It’s a CI-HW, which means that it’s a class that involves a lot of writing. The discussions we have in class are surprisingly lively. It’s completely unlike any of the humanities classes I had back in high school. Everyone’s contributing their ideas about the text, and it feels more like a discussion between us students, rather than a question-and-answer session led by the professor. I also find the topics interesting in a personal sense, since writing about myself through blogging has been an important part of my life, and the class has gotten me thinking about these things. 15.000 And  that is the class number for Explorations in Management. Its a class that meets from 7 to 9 on Monday nights. It’s a discovery class, so it only carries three units, and there’s not a lot of work. In our first meeting, Professor Andrew Lo gave a talk about how financial engineering can help fund biomedical research. And there were several  literally hair-raising moments during the talk. It was mind-blowing. I enjoyed that first meeting more than any of my other, more technical classes, which is really surprising to me, because I don’t know anything about Course 15, and only signed up for the class on a whim. I’m really looking forward to the rest of the class. And I could go on. I could tell you about how I went to a estimathon hosted by Traders at MIT, and had fun arguing with some people I just met about how many bus stops the MBTA has, or how much volume the Antarctic Ice Sheet had, and how the time went by surprisingly quickly. Or about the ESP worksession I went to on Wednesday night, where I helped diagnose some email problems, which was surprisingly fun. If I were to distill this whole blog post into a single line of advice, it would be this: try new things. The last few weeks have been a constant string of surprises, of things I never thought I would like, but enjoy a lot. It’s not the case that I enjoyed every new thing I tried. Auditioning for the Asian Dance Team made me realize that I didn’t enjoy learning dance routines. Going to some more Traders at MIT events made me realize that I didn’t really want to join their group, or at least, not now. Playing some games with the MIT Poker Club made me realize that I didn’t enjoy poker that much. Why try new things if there’s a chance you won’t enjoy them? I guess it’s because of the small chance that you will  enjoy them. If you try ten things, end up disliking nine of them, but liked the last one enough that you do it a hundred times, then it would have been worth it, wouldn’t it? There’s so many new experiences that MIT is offering, and I love how I can use this first semester to explore them. Post Tagged #help writing is hard buildings 24, 26, 34, 36, 38 back to text ? MIT’s square dancing club back to text ?

Saturday, May 23, 2020

Top Notch Tech Essay - 742 Words

Landing a Top-Notch Tech Internship One of my main goals this year is to land a top-notch internship with a technology company. I have been trying to read as much as possible on the best ways to accomplish this. There are many books and articles that have helped me, offering advice on interviews and what sort of skills I need to develop to obtain one of these internships. An article that I read â€Å"How to land a top-notch tech internship — and a tech job — while you’re still in school† by Michael Deng, gave some great input and I think it impacted my sense of professional identity and pertains to my goals that I have set this year. The article opens by talking about how each student needs a strong foundation. Without core math and†¦show more content†¦You should highlight your projects and past experiences (internships/jobs) with summaries and get rid of irrelevant details that only take up space on the resume. After completing your resume, have peers and teachers review it to make sure that it makes sense to future employers. Finally applying and interviewing are the final pieces for internships. One great way to get recruited for an internship is by emailing the recruiter directly. The article stated that LinkedIn is a great way to get the email of the recruiter. Follow up the email in week if there is no response, keep it concise and attach your resume. After contacting the company, an interview will most likely be set up next. There are many books that are recommended to get an idea of what might be asked. The article advised reading â€Å"Cracking the coding interview† which will help prepare programmers for technical interviews. Mock interviews are a great way to practice your responses to get an idea of what you want to say. Deng explained there are 4 stages for most technology companies, the coding challenge, recruiter chat, phone interview, and onsite interview. 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Wednesday, May 6, 2020

Corporate Culture and Its Influence on the Development Free Essays

â€Å"CORPORATE CULTURE AND ITS INFLUENCES ON THE DEVELOPMENT OF MANAGEMENT CONSULTANCY AND BUSINESS SOLUTION JOINT STOCK COMPANY† INTRODUCTION ************ 1. Rationale of the study The term â€Å"Corporate culture† has appeared in the world and become a hot topic of many researches since the late 20th century. When the business environment faces a number of unpredictable changes and challenges resulting from integrity process and economic crisis, enterprises from any size and any country must recognize the important role of corporate culture to their survival. We will write a custom essay sample on Corporate Culture and Its Influence on the Development or any similar topic only for you Order Now However, corporate culture is truly concerned only in big groups and corporations and some medium-size companies. In Vietnam, the number of enterprises that have a proper strategy to develop their own culture is nearly insignificant. It is the fact that each company has its own culture may be without recognizing and controlling it. In the simplest way we can understand corporate culture as the environment within a company in which all staff and workers communicate and work together. Hence, if we pay a certain attention, we can easily see that corporate culture has a strong affect on the cooperation between all employees, the productivity in particular and the development of the company in general. Moreover, in consulting companies, the reputation plays a key role in the company development for it influences the number of customers trusting in and using their consulting service. However, the reputation of a company is contributed from the professionalism that is reflected through the working environment or, in other word, the corporate culture of the company. Therefore, it is necessary to study corporate culture and its influences in real consulting companies in Vietnam like Management consultancy and business solution Joint stock Company. In conclusion, such researches about corporate culture like the one being conducting in this study somehow will be highly appreciated by businesses. Especially in 2013, the economic outlook is considered to be worse than that in 2012. That is the reason why each company has to find out a developing strategy which can make them outstanding from others. Therefore I would like to choose â€Å"Corporate culture and its influences on the development of Management consultancy and business solution Joint stock Company† as my thesis in this study for its huge value and meaning to our economy. 2. Aims of the study The primary aim of this research is to study about the corporate culture of MCBS JSC and its impacts on the development of the company. Then the author will give some recommendations with the hope that they can help MCBS JSC find out their comprehensive strategy for further development. 3. Scope of the study Because of the limitation of time, this research will not cover all components of the corporate culture. It will just analyze some important and prominent factors which have significant effects (both positive and negative) on the development of MCBS JSC. More importantly, the research does not look at the corporate culture of MCBS JSC from the foundation up to now but in the two recent years (in 2011 and in 2012) for the reason that when the economic shows a sign of downturn corporate culture becomes more and more meaningful to the lifespan of its owner. 4. Methodology Data analysis is the most frequently applied method in the study. Besides, the author also conducts surveys by using questionnaires in order to get more information. In concrete, in the first stage lasting two weeks, the researcher collects data from various sources: media, employees and internal files†¦Then, the researcher carries out some surveys to have more specific and precise information in two later weeks. Lastly, in the four following weeks, data analysis method will be adopted to produce final conclusions. 5. Organization of the study The study is divided into three parts: The first part is the introduction dealing with the rationale, aims, scope, method, organization and significance of the study. The second part is the main part with three chapters: * Chapter 1 is the literature review which provides readers a general review of what corporate culture is, its components, and how it affects the company development. * Chapter 2 refers to the research methodologies. This means that it will describes in detail sources of data, methods applied in the research and their progresses as well as their outputs. * Chapter 3 is the main part of the study which consists of some discussions. This chapter will point out strengths and weaknesses of the current corporate culture in MCBS JSC. Then, the author will suggest some actions that could be done in MCBS JSC in order for them to develop a proper corporate culture. The last part is the conclusion that summarizes the content of the paper and gives some suggestions for further study. 6. Significance It is hoped that this research will be a helpful reference paper for the management of MCBS JSC in specific and for businesses in general to build up their most appropriate corporate culture. Table of Contents INTRODUCTION 1. Rationale of the study1 2. Aims of the study2 3. Scope of the study2 4. Methodology3 5. Organization of the study3 6. Significance4 CHAPTER 1: LITARATURE REVIEW 1. 1 Definition of corporate culture 1. 2 Components of corporate culture 1. 1. 1 Structure and roles 1. 1. 2 Espoused mission and goals 1. 1. 3 Rules, regulations and procedures 1. 1. 4 Formal codes of behavior 1. 1. 5 Informal codes of behavior 1. 3 Influences of corporate culture on the development of a company 1. 1. 1 Influences of a positive culture 1. 1. 2 Influences of a neutral culture 1. 1. 3 Influences of a negative culture . 4 Assessment of a company culture and phases to develop the desired one 1. 1. 1 Criteria to assess a company culture 1. 1. 2 Phases to develop the desired corporate culture CHAPTER 2: RESEARCH METHODOLOGY 2. 1 Study of structure in MCBS JSC 2. 2 Study of the company rules, regulations and procedures 2. 3 Study of the interactions between management and employees and between employees themselves CHAPTER 3: DISCUSION 3. 1 Strengths of MCBS JSC’s corporate culture 3. 2 Weaknesses of MCBS JSC’s corporate culture 3. 3 Recommendations to improve the company’s corporate culture How to cite Corporate Culture and Its Influence on the Development, Essay examples

Saturday, May 2, 2020

Application of Integrated Marketing Communication †Free Samples

Question: Discuss About The Application Integrated Market Communication? Answer: Introduction Integrated Marketing communication is a process to plan the communications that provides business the energy to perform better which can happen from the campaigns and could reduce the costs of the marketing. Through the integration of different advertising tools such as social media, telemarketing and sales promotion, the need to provide clarity, impact of the maximum communication and also consistency can be provided (Bhupathi, 2016). It can create the awareness of the brand in a minimal cost among the customers. Organizations who are following the IMC is not only successful in promoting their brands among their targeted audience but also developed trust among the people whose interest towards only one brand is exhibited. IMC as well scores over the occidental ways of marketing strategies but also concentrates on winning the new customers and also focus on maintaining a healthy relationship based on longer term with the customers (Bhupathi, 2016; Luxton, Reid Mavondo, 2015). Woolsworths Group is one of the famous companies in Australia they focus on the building of culture and customer store led team. Woolsworth always focused on making its brand famous and they always work hard for 18 million customers and especially for those customers who have attraction for the same brand (Woolworths.com.au, 2017; (Bhupathi, 2016). Therefore, in this respect, Woolsworths Group has been chosen and its approach towards the Integrated Marketing Communication. A basic Model of Communication (Belch et al) There are two important participants who are being represented by the two elements in the process of communication and they are sender and receiver. The other two are important tools of communication such as messages and channels. Other four important functions of communication are encoding, decoding, response and feedback. The last element of the process of communication is the noise which indicates the non- essential factors which interferes with the work process against the effective means of communication (See Appendix). Source Encoding: The source or the sender is the organizations person who shares vital information with other group of people or other person. The source can be identified as a salesperson or a hired person, a celebrity who is paid to appear in the advertisement of the company or any kinds of organization such as corporations which are regarded as the non- personal entity. The process of communication takes place when the sources choose words, pictures, symbols in order to represent the message that it would get delivered to the receiver. The process of sharing communication with the other in the form of ideas, thoughts and information is known as encoding in a symbolic form (Belch Belch, 2016). Messages: The system of encoding gives birth to the message which includes the meaning or information that the source who wishes to convey to the receiver. The messages might be in the form of symbol, non-verbal oral or written. Messages must be in the format of transmittable which is suitable for the communication based channel. Channel: It is a method through which the communication takes place from either receiver or sender who are the sources. At the level of broadcast, communications channels are the types non- personal and personal. Communication based on personal channels which is carried on a direct basis interpersonal (face to face) contact with the groups or the targeted individuals (Belch Belch, 2016). The non- personal channels are those which carry out messages without any face to face contact between the receiver and sender. It is a channel through which the source transmits its messages to the targeted audiences or the group of people. For example, if a company chooses to sell its product, the famous companies or any start- up companies can do so through the attraction of media or through the means of mass communication. The non- personal channels include as well in the form of advertisements as well. Receiver/decoding: The receiver or the individual with whom the source or the sender shares thoughts and passes messages. In a general sense, the receivers are the consumers in the targeted market, who hears, reads or see the message of the marketers and decode the messages (Vernuccio, Ceccotti, 2015). Decoding is the process of transforming the messages of the sender into the thought process and ideas. This process is the significant way which influences the receivers experiences field and receiver, which describes the perceptions, attitudes, values that the receiver brings to the situation of communication. Decoding is an idea which gives birth to ideas in the head of the receiver about what the organization is intended to (Belch Belch, 2016). Noise: Throughout the process of communication, the messages are subjected to non-essential factors that interfere or distorts with the reception. The unsystematic distortion or the interference is referred to as noise (Belch Belch, 2016). Noise occurs because the experience of the sender and also the receiver do not overlap. The dearth of common ground may result to the improper ways of encoding the messages through the usage of symbol, words or signs which carry different meanings to the receiver. Feedback/Response: The set of reactions of the receiver after witnessing, reading or hearing the messages of the receiver is known by the term response. The response can be vary from the actions which are non- observable such as storing in memory the vital information such as dialing the toll number in order to buy the product by seeing the advertisements on television. The Marketers are interested in taking feedbacks, which is the part of the response of the receiver which is communicated back to senders. Feedback, can take a variety of forms and allow the sender to supervise how the message is intended and the process of being decoded and received by the receiver. Marking the targeted audience The process of marketing begins through the identification of the audience which would focus on the identified audience and also on the efforts of the promotion and the advertisements of the firms (Belch Belch, 2016). The Management which has been targeted may contain individuals who are having some specific needs and also for the people for whom the process of communication must be tailored. This also calls for the communication based on person to person and which can be achieved through the personal form of selling (Belch Belch, 2016). Process of Response: The most effective way to develop the process of communication incorporates the understanding the process of responses that the receiver may move through towards a particular behavior like the purchasing the products that they like and how the responses of the consumer are being influenced by the promotional efforts of the markets. Implementing Integrating Market Communication in Woolsworths Group IMC plays an important role in Woolsworth Group in the terms of Interactions which are based on Business to Business Channel communications of the Market Communications based on aim of the customer Communications which are internally directed (Woolworths.com.au, 2017; Luxton, Reid Mavondo, 2015). From the external point of view, which features the important points of IMC includes Advertising Internet/ social media (Schivinski, B., Dabrowski, 2016). Promotion of sales Developing relations with public Sponsorships and events (Woolworths.com.au, 2017). Internally carrying out communication takes place by the non executive director to the Director and CEO of group managing. The source over here is the Non- executive director who through the channel of communication send messages to the subordinates working under him such as Chief GM, Director Supermarkets, Logistics and Information officer and Chief Financial officer, further they carry out the communication to the other sources under their respective subordinates (Woolworths.com.au, 2017; Babin Zinkmund, 2015). Therefore, an integrated marketing communication is carried out inside the organization in this way. The administrative decision that is taken inside the organization gets effective outside the organization in terms of developing relations with the customers and making its brand famous (Woolworths.com.au, 2017; Andrews Shrimp, 2017). Integrating IMC The management of the Woolsworth Organization looks forward to place the preferences of the customers in the first position. They give advertisements to the public to make their brand famous in different websites, newspapers or any social media. The organization makes its channel of communication more non-personal in order to reach the customers more (Woolworths.com.au, 2017). The organization through the websites listens and gathers feedbacks about their stores and services. Later the receiver takes the feedbacks and work harder in order to improve the experiences of the customers. The Woolworth Organization practices Integrated Marketing Communication through the Customer Talkback and media press. Customer Talkative is regarded as a new form of initiation where the customers focus groups are being taken into account for a better understanding and take their feedbacks about their likings and disliking (Woolworths.com.au, 2017; Luxton, Reid Mavondo, 2015). The organization is regarded to be happy if the customers come with their feedbacks and more improvements are suggested to make the service special and helpful (Woolworths.com.au, 2017). The organization also believes in listening to the customers. The organization also focuses on the importance of their brand and sends the objectives through television, radio, cinema, digital and newspapers as mentioned before. They practice the communication with the customers through telemarketing, digital television for achieving direct responses and interaction. It maintains effective public relations which render help to organization and also in order to gain support from the public (Woolworths.com.au, 2017). For the sales promotion, the Woolsworth organization can also take these forms such as bonus, packs, coupons and competitions. Through the promotion of Events, to make their brand famous, it makes the customers engage and generate publicity (Kitchen Burgmann, 2015).In order to properly implement the IMC, it is important for the organization to being critical about the planning and process and monitor and control the communication system and leading to the proper IMC progr am. The Woolsworth Organization follows certain guidelines for the proper implementation of IMC They make sure that the IMC is practiced horizontally. They make communications design around the buying process of the customers. They develop a better information system of marketing. They follow clear objectives of communication and always link the values of brand with every communication. Ensuring visual standards are maintained in a common (Woolworths.com.au, 2017). Recommendations The marketing personnel, it is important for them to use the skills of people and also listen to their audience so that the requirements of the customers are addressed. The Woolworth Organization can create a short term marketing effects and promote the sales of the product (Kitchen Burgmann, 2015; Serrat, 2016). It is the responsibility of the company to check out the readiness of the buyers and the products that the customers are ready to buy through the process of the catchy messages such as knowledge, awareness, preferences and purchases. It is important for the company to set up budgets for the promotional purposes such as the budgeting has to be based on the requirements of the industry, advertisements for achieving the success based on promotion (Kitchen Burgmann, 2015; Carroll, 2015). The company must utilize its promotion mix with effective costing on direct marketing, online marketing or personal selling. The company needs to handle the different communication channels properly so that different communication channels do not show different messages. This might create a sense of misunderstanding among the customers which would make them not aware about the real scenario (Patti et al., 2017; Todorova, 2015). While doing online marketing, the company needs to be aware of ethical and legal issues which are subjecting the communications in market. The customer privacy is needed to be respected and the company must follow the social norms effectively for the growth of organization. Effective skills of communication would lead a faster, a better online marketing procedures (Fill Turnball, 2016; Argenti, 2015; Jackson Ahuja, 2016). Conclusion Therefore to conclude it could be said that Integrated Marketing Communication is a better way to understand the communication initiated by the organization to reach the customers to fulfill their targeted goals. The company Woolsworth uses an effective ways to promote communication to make their brands famous. Belch et al communication model provides an effective form of communication that an organization must practice to encourage the growth of the organization. It is a process which develops the strategy of marketing properly and makes an effective use out of it. Accordingly the organization follows the Integrated Marketing Communication by following this communication model and makes its brand name stronger with time. Finally the recommendations are given in terms of the model so that the company follows the IMC more properly in terms of their popularity. References Andrews, J. C., Shimp, T. A. (2017).Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Argenti, P. A. (2015).Corporate communication. McGraw-Hill Higher Education. Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Belch, G. E., Belch, M. A. (2016). Evaluating the effectiveness of elements of integrated marketing communications: A review of research.ISBN: 10 12-3869 Vol No 4 No 1 June 2016. Bhupathi, M. M. (2016). Integrated Marketing Communications. 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