Top Notch Tech Essay - 742 Words

Landing a Top-Notch Tech Internship One of my main goals this year is to land a top-notch internship with a technology company. I have been trying to read as much as possible on the best ways to accomplish this. There are many books and articles that have helped me, offering advice on interviews and what sort of skills I need to develop to obtain one of these internships. An article that I read â€Å"How to land a top-notch tech internship — and a tech job — while you’re still in school† by Michael Deng, gave some great input and I think it impacted my sense of professional identity and pertains to my goals that I have set this year. The article opens by talking about how each student needs a strong foundation. Without core math and†¦show more content†¦You should highlight your projects and past experiences (internships/jobs) with summaries and get rid of irrelevant details that only take up space on the resume. After completing your resume, have peers and teachers review it to make sure that it makes sense to future employers. Finally applying and interviewing are the final pieces for internships. One great way to get recruited for an internship is by emailing the recruiter directly. The article stated that LinkedIn is a great way to get the email of the recruiter. Follow up the email in week if there is no response, keep it concise and attach your resume. After contacting the company, an interview will most likely be set up next. There are many books that are recommended to get an idea of what might be asked. The article advised reading â€Å"Cracking the coding interview† which will help prepare programmers for technical interviews. Mock interviews are a great way to practice your responses to get an idea of what you want to say. Deng explained there are 4 stages for most technology companies, the coding challenge, recruiter chat, phone interview, and onsite interview. It is important to be enthusiastic throughout these stages, be prepared, think out loud, and ask any questions that you may have. Thinking out loud is critical because recruiters want to see how you approach problems and what your thought process is. After the interview is over, don’t dwell on it because you won’t change anything, continueShow MoreRelatedThe Importance Of College Careers In The University Of Oxford University1639 Words   |  7 PagesCurrently, though, my passion for astrophysics has faded away, being replaced by even greater passion for aerospace engineering. Given this, I have decided to choose Georgia Institute of Technology in place of Oxford University, as they offer a top notch aerospace engineering program. While the application process is generally very similar between the three schools, there are different expectations that must be met to get accepted into the different schools. 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Corporate Culture and Its Influence on the Development Free Essays

â€Å"CORPORATE CULTURE AND ITS INFLUENCES ON THE DEVELOPMENT OF MANAGEMENT CONSULTANCY AND BUSINESS SOLUTION JOINT STOCK COMPANY† INTRODUCTION ************ 1. Rationale of the study The term â€Å"Corporate culture† has appeared in the world and become a hot topic of many researches since the late 20th century. When the business environment faces a number of unpredictable changes and challenges resulting from integrity process and economic crisis, enterprises from any size and any country must recognize the important role of corporate culture to their survival. We will write a custom essay sample on Corporate Culture and Its Influence on the Development or any similar topic only for you Order Now However, corporate culture is truly concerned only in big groups and corporations and some medium-size companies. In Vietnam, the number of enterprises that have a proper strategy to develop their own culture is nearly insignificant. It is the fact that each company has its own culture may be without recognizing and controlling it. In the simplest way we can understand corporate culture as the environment within a company in which all staff and workers communicate and work together. Hence, if we pay a certain attention, we can easily see that corporate culture has a strong affect on the cooperation between all employees, the productivity in particular and the development of the company in general. Moreover, in consulting companies, the reputation plays a key role in the company development for it influences the number of customers trusting in and using their consulting service. However, the reputation of a company is contributed from the professionalism that is reflected through the working environment or, in other word, the corporate culture of the company. Therefore, it is necessary to study corporate culture and its influences in real consulting companies in Vietnam like Management consultancy and business solution Joint stock Company. In conclusion, such researches about corporate culture like the one being conducting in this study somehow will be highly appreciated by businesses. Especially in 2013, the economic outlook is considered to be worse than that in 2012. That is the reason why each company has to find out a developing strategy which can make them outstanding from others. Therefore I would like to choose â€Å"Corporate culture and its influences on the development of Management consultancy and business solution Joint stock Company† as my thesis in this study for its huge value and meaning to our economy. 2. Aims of the study The primary aim of this research is to study about the corporate culture of MCBS JSC and its impacts on the development of the company. Then the author will give some recommendations with the hope that they can help MCBS JSC find out their comprehensive strategy for further development. 3. Scope of the study Because of the limitation of time, this research will not cover all components of the corporate culture. It will just analyze some important and prominent factors which have significant effects (both positive and negative) on the development of MCBS JSC. More importantly, the research does not look at the corporate culture of MCBS JSC from the foundation up to now but in the two recent years (in 2011 and in 2012) for the reason that when the economic shows a sign of downturn corporate culture becomes more and more meaningful to the lifespan of its owner. 4. Methodology Data analysis is the most frequently applied method in the study. Besides, the author also conducts surveys by using questionnaires in order to get more information. In concrete, in the first stage lasting two weeks, the researcher collects data from various sources: media, employees and internal files†¦Then, the researcher carries out some surveys to have more specific and precise information in two later weeks. Lastly, in the four following weeks, data analysis method will be adopted to produce final conclusions. 5. Organization of the study The study is divided into three parts: The first part is the introduction dealing with the rationale, aims, scope, method, organization and significance of the study. The second part is the main part with three chapters: * Chapter 1 is the literature review which provides readers a general review of what corporate culture is, its components, and how it affects the company development. * Chapter 2 refers to the research methodologies. This means that it will describes in detail sources of data, methods applied in the research and their progresses as well as their outputs. * Chapter 3 is the main part of the study which consists of some discussions. This chapter will point out strengths and weaknesses of the current corporate culture in MCBS JSC. Then, the author will suggest some actions that could be done in MCBS JSC in order for them to develop a proper corporate culture. The last part is the conclusion that summarizes the content of the paper and gives some suggestions for further study. 6. Significance It is hoped that this research will be a helpful reference paper for the management of MCBS JSC in specific and for businesses in general to build up their most appropriate corporate culture. Table of Contents INTRODUCTION 1. Rationale of the study1 2. Aims of the study2 3. Scope of the study2 4. Methodology3 5. Organization of the study3 6. Significance4 CHAPTER 1: LITARATURE REVIEW 1. 1 Definition of corporate culture 1. 2 Components of corporate culture 1. 1. 1 Structure and roles 1. 1. 2 Espoused mission and goals 1. 1. 3 Rules, regulations and procedures 1. 1. 4 Formal codes of behavior 1. 1. 5 Informal codes of behavior 1. 3 Influences of corporate culture on the development of a company 1. 1. 1 Influences of a positive culture 1. 1. 2 Influences of a neutral culture 1. 1. 3 Influences of a negative culture . 4 Assessment of a company culture and phases to develop the desired one 1. 1. 1 Criteria to assess a company culture 1. 1. 2 Phases to develop the desired corporate culture CHAPTER 2: RESEARCH METHODOLOGY 2. 1 Study of structure in MCBS JSC 2. 2 Study of the company rules, regulations and procedures 2. 3 Study of the interactions between management and employees and between employees themselves CHAPTER 3: DISCUSION 3. 1 Strengths of MCBS JSC’s corporate culture 3. 2 Weaknesses of MCBS JSC’s corporate culture 3. 3 Recommendations to improve the company’s corporate culture How to cite Corporate Culture and Its Influence on the Development, Essay examples

Application of Integrated Marketing Communication †Free Samples

Question: Discuss About The Application Integrated Market Communication? Answer: Introduction Integrated Marketing communication is a process to plan the communications that provides business the energy to perform better which can happen from the campaigns and could reduce the costs of the marketing. Through the integration of different advertising tools such as social media, telemarketing and sales promotion, the need to provide clarity, impact of the maximum communication and also consistency can be provided (Bhupathi, 2016). It can create the awareness of the brand in a minimal cost among the customers. Organizations who are following the IMC is not only successful in promoting their brands among their targeted audience but also developed trust among the people whose interest towards only one brand is exhibited. IMC as well scores over the occidental ways of marketing strategies but also concentrates on winning the new customers and also focus on maintaining a healthy relationship based on longer term with the customers (Bhupathi, 2016; Luxton, Reid Mavondo, 2015). Woolsworths Group is one of the famous companies in Australia they focus on the building of culture and customer store led team. Woolsworth always focused on making its brand famous and they always work hard for 18 million customers and especially for those customers who have attraction for the same brand (Woolworths.com.au, 2017; (Bhupathi, 2016). Therefore, in this respect, Woolsworths Group has been chosen and its approach towards the Integrated Marketing Communication. A basic Model of Communication (Belch et al) There are two important participants who are being represented by the two elements in the process of communication and they are sender and receiver. The other two are important tools of communication such as messages and channels. Other four important functions of communication are encoding, decoding, response and feedback. The last element of the process of communication is the noise which indicates the non- essential factors which interferes with the work process against the effective means of communication (See Appendix). Source Encoding: The source or the sender is the organizations person who shares vital information with other group of people or other person. The source can be identified as a salesperson or a hired person, a celebrity who is paid to appear in the advertisement of the company or any kinds of organization such as corporations which are regarded as the non- personal entity. The process of communication takes place when the sources choose words, pictures, symbols in order to represent the message that it would get delivered to the receiver. The process of sharing communication with the other in the form of ideas, thoughts and information is known as encoding in a symbolic form (Belch Belch, 2016). Messages: The system of encoding gives birth to the message which includes the meaning or information that the source who wishes to convey to the receiver. The messages might be in the form of symbol, non-verbal oral or written. Messages must be in the format of transmittable which is suitable for the communication based channel. Channel: It is a method through which the communication takes place from either receiver or sender who are the sources. At the level of broadcast, communications channels are the types non- personal and personal. Communication based on personal channels which is carried on a direct basis interpersonal (face to face) contact with the groups or the targeted individuals (Belch Belch, 2016). The non- personal channels are those which carry out messages without any face to face contact between the receiver and sender. It is a channel through which the source transmits its messages to the targeted audiences or the group of people. For example, if a company chooses to sell its product, the famous companies or any start- up companies can do so through the attraction of media or through the means of mass communication. The non- personal channels include as well in the form of advertisements as well. Receiver/decoding: The receiver or the individual with whom the source or the sender shares thoughts and passes messages. In a general sense, the receivers are the consumers in the targeted market, who hears, reads or see the message of the marketers and decode the messages (Vernuccio, Ceccotti, 2015). Decoding is the process of transforming the messages of the sender into the thought process and ideas. This process is the significant way which influences the receivers experiences field and receiver, which describes the perceptions, attitudes, values that the receiver brings to the situation of communication. Decoding is an idea which gives birth to ideas in the head of the receiver about what the organization is intended to (Belch Belch, 2016). Noise: Throughout the process of communication, the messages are subjected to non-essential factors that interfere or distorts with the reception. The unsystematic distortion or the interference is referred to as noise (Belch Belch, 2016). Noise occurs because the experience of the sender and also the receiver do not overlap. The dearth of common ground may result to the improper ways of encoding the messages through the usage of symbol, words or signs which carry different meanings to the receiver. Feedback/Response: The set of reactions of the receiver after witnessing, reading or hearing the messages of the receiver is known by the term response. The response can be vary from the actions which are non- observable such as storing in memory the vital information such as dialing the toll number in order to buy the product by seeing the advertisements on television. The Marketers are interested in taking feedbacks, which is the part of the response of the receiver which is communicated back to senders. Feedback, can take a variety of forms and allow the sender to supervise how the message is intended and the process of being decoded and received by the receiver. Marking the targeted audience The process of marketing begins through the identification of the audience which would focus on the identified audience and also on the efforts of the promotion and the advertisements of the firms (Belch Belch, 2016). The Management which has been targeted may contain individuals who are having some specific needs and also for the people for whom the process of communication must be tailored. This also calls for the communication based on person to person and which can be achieved through the personal form of selling (Belch Belch, 2016). Process of Response: The most effective way to develop the process of communication incorporates the understanding the process of responses that the receiver may move through towards a particular behavior like the purchasing the products that they like and how the responses of the consumer are being influenced by the promotional efforts of the markets. Implementing Integrating Market Communication in Woolsworths Group IMC plays an important role in Woolsworth Group in the terms of Interactions which are based on Business to Business Channel communications of the Market Communications based on aim of the customer Communications which are internally directed (Woolworths.com.au, 2017; Luxton, Reid Mavondo, 2015). From the external point of view, which features the important points of IMC includes Advertising Internet/ social media (Schivinski, B., Dabrowski, 2016). Promotion of sales Developing relations with public Sponsorships and events (Woolworths.com.au, 2017). Internally carrying out communication takes place by the non executive director to the Director and CEO of group managing. The source over here is the Non- executive director who through the channel of communication send messages to the subordinates working under him such as Chief GM, Director Supermarkets, Logistics and Information officer and Chief Financial officer, further they carry out the communication to the other sources under their respective subordinates (Woolworths.com.au, 2017; Babin Zinkmund, 2015). Therefore, an integrated marketing communication is carried out inside the organization in this way. The administrative decision that is taken inside the organization gets effective outside the organization in terms of developing relations with the customers and making its brand famous (Woolworths.com.au, 2017; Andrews Shrimp, 2017). Integrating IMC The management of the Woolsworth Organization looks forward to place the preferences of the customers in the first position. They give advertisements to the public to make their brand famous in different websites, newspapers or any social media. The organization makes its channel of communication more non-personal in order to reach the customers more (Woolworths.com.au, 2017). The organization through the websites listens and gathers feedbacks about their stores and services. Later the receiver takes the feedbacks and work harder in order to improve the experiences of the customers. The Woolworth Organization practices Integrated Marketing Communication through the Customer Talkback and media press. Customer Talkative is regarded as a new form of initiation where the customers focus groups are being taken into account for a better understanding and take their feedbacks about their likings and disliking (Woolworths.com.au, 2017; Luxton, Reid Mavondo, 2015). The organization is regarded to be happy if the customers come with their feedbacks and more improvements are suggested to make the service special and helpful (Woolworths.com.au, 2017). The organization also believes in listening to the customers. The organization also focuses on the importance of their brand and sends the objectives through television, radio, cinema, digital and newspapers as mentioned before. They practice the communication with the customers through telemarketing, digital television for achieving direct responses and interaction. It maintains effective public relations which render help to organization and also in order to gain support from the public (Woolworths.com.au, 2017). For the sales promotion, the Woolsworth organization can also take these forms such as bonus, packs, coupons and competitions. Through the promotion of Events, to make their brand famous, it makes the customers engage and generate publicity (Kitchen Burgmann, 2015).In order to properly implement the IMC, it is important for the organization to being critical about the planning and process and monitor and control the communication system and leading to the proper IMC progr am. The Woolsworth Organization follows certain guidelines for the proper implementation of IMC They make sure that the IMC is practiced horizontally. They make communications design around the buying process of the customers. They develop a better information system of marketing. They follow clear objectives of communication and always link the values of brand with every communication. Ensuring visual standards are maintained in a common (Woolworths.com.au, 2017). Recommendations The marketing personnel, it is important for them to use the skills of people and also listen to their audience so that the requirements of the customers are addressed. The Woolworth Organization can create a short term marketing effects and promote the sales of the product (Kitchen Burgmann, 2015; Serrat, 2016). It is the responsibility of the company to check out the readiness of the buyers and the products that the customers are ready to buy through the process of the catchy messages such as knowledge, awareness, preferences and purchases. It is important for the company to set up budgets for the promotional purposes such as the budgeting has to be based on the requirements of the industry, advertisements for achieving the success based on promotion (Kitchen Burgmann, 2015; Carroll, 2015). The company must utilize its promotion mix with effective costing on direct marketing, online marketing or personal selling. The company needs to handle the different communication channels properly so that different communication channels do not show different messages. This might create a sense of misunderstanding among the customers which would make them not aware about the real scenario (Patti et al., 2017; Todorova, 2015). While doing online marketing, the company needs to be aware of ethical and legal issues which are subjecting the communications in market. The customer privacy is needed to be respected and the company must follow the social norms effectively for the growth of organization. Effective skills of communication would lead a faster, a better online marketing procedures (Fill Turnball, 2016; Argenti, 2015; Jackson Ahuja, 2016). Conclusion Therefore to conclude it could be said that Integrated Marketing Communication is a better way to understand the communication initiated by the organization to reach the customers to fulfill their targeted goals. The company Woolsworth uses an effective ways to promote communication to make their brands famous. Belch et al communication model provides an effective form of communication that an organization must practice to encourage the growth of the organization. It is a process which develops the strategy of marketing properly and makes an effective use out of it. Accordingly the organization follows the Integrated Marketing Communication by following this communication model and makes its brand name stronger with time. Finally the recommendations are given in terms of the model so that the company follows the IMC more properly in terms of their popularity. References Andrews, J. C., Shimp, T. A. (2017).Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Argenti, P. A. (2015).Corporate communication. McGraw-Hill Higher Education. Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Belch, G. E., Belch, M. A. (2016). Evaluating the effectiveness of elements of integrated marketing communications: A review of research.ISBN: 10 12-3869 Vol No 4 No 1 June 2016. Bhupathi, M. M. (2016). Integrated Marketing Communications. InStrategic Marketing Management in Asia: Case Studies and Lessons across Industries(pp. 425-445). Emerald Group Publishing Limited. Carroll, C. E. (Ed.). (2015).The handbook of communication and corporate reputation(Vol. 49). John Wiley Sons. Fill, C., Turnbull, S. L. (2016). Marketing communications: brands, experiences and participation. Jackson, G., Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix.Journal of Direct, Data and Digital Marketing Practice,17(3), 170-186. Kitchen, P. J., Burgmann, I. (2015). Integrated marketing communication: Making it work at a strategic level.Journal of Business Strategy,36(4), 34-39. Luxton, S., Reid, M., Mavondo, F. (2015). Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), 37-46. Patti, C. H., Hartley, S. W., van Dessel, M. M., Baack, D. W. (2017). Improving integrated marketing communications practices: a comparison of objectives and results.Journal of Marketing communications,23(4), 351-370. Schivinski, B., Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands.Journal of Marketing Communications,22(2), 189-214. Serrat, O. (2017). The future of social marketing. InKnowledge solutions(pp. 119-128). Springer Singapore. Todorova, G. (2015). Marketing Communication Mix.Trakia Journal of Sciences,13(1), 368-374. Vernuccio, M., Ceccotti, F. (2015). Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision.European Management Journal,33(6), 438-449. Woolworths.com.au. (2017).{{metaController.metaData.title}}.Woolworths.com.au. Retrieved 23 August 2017, from https://www.woolworths.com.au/